In this blog, I have come up with the 15 best free SEO tools that fulfill your requirements and all these are easy to use and don’t cost you a single penny.
Let’s face this. Everyone can’t afford the premium or paid SEO tools. But we all want to rank higher on search engines and drive more traffic to our websites. Most of the free SEO tools online are garbage because they don’t give us enough data or just don’t fulfill our requirements.
So, let’s get started.
- Google Search Console
Google Search Console (formerly webmaster) is the most used tool for any SEO campaign. You just can’t imagine doing SEO without the Google search console. It is one of the simple and free SEO tools available online.
It provides you all the basic data you need to know straightforwardly about your website like how many pages are indexed, how your website is performing, and how your website’s experience is. The compact dashboard presents you with all the statistics you need to know about your website.
- Google Analytics
With the search console, you get to know how your website is performing on the web. On the other hand, if you want to know about your website visitors, you need to have Google Analytics. This is one of the top free SEO tools you can’t ignore.
Being free, this tool gives us more inside data about the users who visit our website. With Google Analytics, you can check how and from where your visitors are coming and how they are interacting on your website. If you are not using Google Analytics yet, you should start now.
- Google Data Studio
Google Data Studio is a tool that lets you merge various sources like Google Search Console and Google Analytics.
And not only that you can also merge other things like your Facebook, Twitter, Google My Business, LinkedIn, and much more. You can also upload your data as well. In more simple words, Google Data Studio is a free tool that gives you the functionality to create reports from various sources. If you are performing various marketing activities online, you just can’t ignore Google Data Studio.
- Google Keyword Planner
You can’t imagine Search Engine Optimization (SEO) without performing keyword research. Using the right keywords helps us create SEO-friendly content and rank our website higher.
There are a lot of tools out there we can use. But when we talk about the top 5 free SEO tools, the list must contain Google Keyword Planner. Google Keyword Planner gives us a ton of important information for absolutely free and that can be very effective for any keyword research strategy. You can also use various filters it has to come up with more comprehensive and useful keywords that can help you crush the SEO game.
- Answer the Public
A lot of Google stuff has been talked about. Now let’s have a different dish on our plate. Answer the Public helps us find the questions that users ask on search engines.
As our main purpose of creating content is to solve an issue our visitor is facing, this tool can be a game-changer. You can generate a ton of questions people ask online using a single keyword of your topic.
With this, you can craft targeted content for your potential customers. It is more of a research tool that helps you create content that your visitors tend to enjoy and share more.
- Bing Webmaster Tools
We all live in a Google-dominated era. But in recent times, Bing has also become a preferred search engine for a lot of people. According to Statista, Bing has a 12 billion monthly search volume.
So, your site should be optimized for Bing as well. And Bing Webmaster Tools help you do that.
You can think of Bing Webmaster Tools as Google Search Console. It just does similar things for Bing and also has a lot of features like keyword research. If you are someone who is trying to get your website indexed and ranked on Bing, then you should be using Bing Webmaster Tools as soon as possible.
- SEO Workers Analysis Tool
Analyzing a website for SEO is a critical part. Maybe if it’s your own or your client’s website, with SEO Workers you can generate a free SEO report with just a few clicks.
It is nothing more than any other free SEO tools for website analysis but it can help you save a lot of time and effort.
SEO Workers not only help you create an SEO report but also teaches you how you can improve the areas you need to. It shows where your weaknesses are and where you can improve to rank higher.
- SEO Minion
SEO Minion is a chrome extension that can help you save hours of manual work. This tool is perhaps one of the top free SEO tools for sure.
SEO Minion gives you a lot of inside data that you can use to optimize your site for every aspect of SEO. With its sidebar, you can check the HTML, word count, character, title tag, description tag, and other information you need for on-page SEO optimization. It is not limited to that.
This extension can also check the broken links and other issues that you have on your website. SEO Minion is no doubt one of the free SEO tools to improve SEO if used correctly.
SEOQuake is a powerful Chrome extension and a go-to SEO tool. It gives you in-depth data for any keyword you search on Google.
It shows you keyword difficulty for any keyword you type in the search box. You can create a detailed SERP report and run an SEO audit of a website with a few clicks. You can also get a report of internal and external links on a webpage and compare different domains and URLs.
As Chrome extensions, you can use both SEO Minion and SEOQuake as free SEO tools for competitor analysis.
- Google Trends
Google Trends keeps you updated with the latest terms and keywords most people are searching on the web. It also shows how a search term of a keyword has evolved.
You can check the performance of two different keywords and see how they have performed in recent times. This can help you stay updated with the latest trends of your industry and you can create content that works in the now.
- Pagespeed Insight
We all hate waiting for a website to load. In fact, according to “A study on tolerable waiting time: How long are Web users willing to wait?” by Nah F, 90% of visitors simply leave a site if they have to wait more than 10 seconds for the webpage to load.
That’s why it’s critical to have a solid page speed. And Pagespeed Insight by Google helps you to find out where you can modify your webpage in a way that it becomes faster and people stay on your page longer.
- Mobile-Friendly Test
Mobile phones are now a tool we use every day from morning to night. And 90% of people of the whole world use mobile phones to access the internet. In fact, according to J Clement, almost 54% of web traffic comes from mobile devices.
Google’s mobile-friendly test tool shows how our website is performing on mobile devices. It gives insights into how easy our website is to use on mobile devices. Not only that but this tool also shows us how we can improve our website to make it more mobile-friendly.
Having a CDN (Content Delivery Network) on your website can be hugely beneficial. It helps you to reach your users more safely and faster.
Cloudflare gives us the advantage of using a Content Delivery Network for free.
The services Cloudflare provides for free are insane. It not helps you to make your website fast but also provides an automated and 100% free SSL that makes your website safe and secure from unknown threats on the web.
- Google My Business
Till now we have talked about the tools that can help rank our website higher on search results. But if you don’t have a website and you are more of a local business, then how would you appear in search results?
The solution to this problem is Google My Business.
Google My Business gives you the freedom to create a business profile and lists your business on Google maps for absolutely free. Not only that but if your profile is well optimized and/or people search for a specific service or product in a specific location, you have the advantage to appear in front of them and convert those visitors into paying customers.
- Whitespark Google Review Link Generator
People like to trust and transact with those who are recommended by other people. It’s called social proof. When you are listed on Google as a business, it is highly recommended to collect reviews and feedback from other people.
Whitespark Google Review Link Generator makes it easy for you and your business to do so.
With just a few clicks, you can generate a link that you can send to your customers and clients. And they will land on your business page. Now they can leave their feedback and rating to you with ease.
I have named just a few that I have used and experienced personally in this free SEO tools list. There are a lot more you can discover. But the main goal of improving the SEO of our site is to rank our web pages in a higher position and solve the problems our visitors are facing. Until and unless then it will be of no use. And if you are focusing on providing value to your visitor’s life, then the efforts are worth it.